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Social Media Marketing Plan: 1296 Ways to Leverage Your Social Media Marketing

Since the original article I wrote on this subject, I have revisited and modified it. Now try the math. Let me know what you think…

A. More sources of suspects, prospects and customers

To get sales you need customers, to get customers you need leads. Here are 6 ways to generate leads:

• Social networks such as Linkedin, Facebook and Ecademy (and their groups)

• Document sharing sites such as Slideshare, Docstoc and Scribd

• Article sites like EzineArticles, Articlebase or Goarticles

• Blogging on blogger, WordPress or Typepad

• Social Bookmarking with ping.fm or onlywire.com

• Location-based social tools such as Foursquare, Gowalla or Google Places

Take a minute and jot down 6 other sources you can use to generate leads.

B. More registrations

Online, people buy from people they trust, and building trust takes time. You need to offer something for free to give people a taste of what you offer and encourage people to sign up and build your list. You can then communicate regularly to convert your list into repeat customers. Here are 6 ways to generate signups:

• Offer a FREE trial

• Offer a FREE white paper

• Offer a FREE consultation

• Offer a FREE app or software download

• Offer a FREE item

• Offer a discount voucher

Take a minute and write down 6 other methods you can use to build your list and generate signups.

C. Larger Transactions

To get larger trades, you need to increase the trade amount. Here are 6 ways to improve the transaction amount:

• Offer more value

• Offer a solution to more pain

• Propose a packaged “offer”

• Stop discounting

• Offer partial payment/subscription terms

• Offer an SLA/warranty extension

Take a minute and jot down 6 more methods you can use to increase customer transaction size.

D. More transactions

To generate more transactions, you need to know customers better and communicate more regularly. Here are 6 ways to increase your turnover:

• E-zine or newsletter

• Seasonal promotion

• Sending for special occasions

• Launch of new products/services

• Competition

• Pay customers for referrals

Take a minute and jot down 6 more methods you can use to generate more customer and customer transactions. Now though there are 24 tactics listed above. Consider the power, simplicity, and how you can really take advantage of the above. Consider permutations to focus on the different individual components of each group above, on a weekly basis. Perhaps, take 1 tactic from group A as a source to find leads, 1 tactic from group B to generate sign-ups, 1 tactic to increase deal size from group C, and 1 tactic to generate more deals from group D.

Then use a different tactic from each group, next week, the same the following week and so on for a year.

Is it 6x6x6x6 = 1296 ways to leverage your online marketing? (maybe just)

If so, you now have a 24 year-long marketing program, not just a year. Remember that it won’t work unless you try it. It certainly won’t be if you don’t. Oh, and if you’re wondering why your marketing isn’t working, you might want to click here.

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