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Deep in the ART of Texas: Economic Impact Study Shows Significant Impact of the Arts in Texas

The results of a 2003 Austin Economic Impact Study confirm the suspicions of many Texas cultural arts enthusiasts, demonstrating that the cultural arts have a Texas-sized impact on our economy. The purpose of the study, conducted by prominent Texas economist Dr. Ray Perryman, was to thoroughly examine the economic impact of the arts on Texas. The study concludes that the arts have an extraordinary impact on the Texas economy, ranging from billions of dollars in total expenditures, gross product and personal income, to nearly two million permanent jobs.

The study raised awareness of the total contributions of cultural activities within the state and offers a perspective on future patterns and prospects. The report focuses on the full integration of the arts across the spectrum of state production.

Key findings from the study include:

1. The arts as part of the whole economic system

Considered in terms of contribution to all sectors of the economy, the cultural arts represent $190.2 billion in total spending (12.3% of the state total). The cultural arts also generate $98.4 billion in gross product, $61.7 billion in personal income and 1.918 million permanent jobs (15.7%).

2. THE ARTS AS TRADITIONALLY MEASURED (visual, literary, media and performing)

The overall effects of the contribution of the arts as traditionally measured (visual, literary, media and performing) include $63.7 billion in total expenditures, $31.5 billion in gross proceeds, $18.7 billion dollars in personal income and more than 600,000 permanent jobs.

As traditionally measured, the cultural arts are responsible for approximately 19.8% of total tourism in the state.

3. THE NON-PROFIT SEGMENT OF THE ARTS

The nonprofit arts segment brings Texas a net income of $19.0 billion in total expenditures, $9.5 billion in gross proceeds, $5.9 billion in personal income, and more than 200,000 jobs. permanent.

The non-profit arts sector is the incubator for the vast role of cultural activity in the economy. For every dollar spent on these activities, over $298 in long-term cultural impact on the economy occurs, as well as $9.20 in revenue for the state.

4. RURAL IMPACT

About 5.5% of the economic impact of traditional cultural arts occurs in the rural segments of the state.

Rural Texas receives 6.6% of all nonprofit arts activity.

STAND UP AND TAKE NOTICE, ALL OF YOU!

Government investments in arts and culture organizations are no longer about intangibles. Texas arts and culture organizations make very real and meaningful contributions to the local economy and deserve community support and advertising dollars. These contributions are significant and sustained. Even in the face of the economic downturn, arts and culture organizations continue to have a tremendous impact on the Texas economy, in addition to the enjoyment and fulfillment they bring to our citizens and visitors each year.

One look at the numbers is sure to make any Texas advertiser wake up and realize the potential when they partner with arts and cultural activities as part of this year’s promotional campaign. They need your support and you need their audience.

In 2003, arts and culture organizations in Texas generated more than $55 million in economic activity and impact from construction activities and capital expenditures on new and existing facilities. These same organizations generated approximately $320 million in economic activity through indirect audience spending associated with attendance at arts events in the same year. Nearby, the total economic impact of the arts in Fort Worth in 2003 was approximately $250 million; in Dallas, more than $500 million. Other metroplex communities generated approximately $23 million.

Do the math: it’s almost 800 million dollars! The governor’s office noticed. Have you got?

ARTISTIC COMMUNITIES MEANS BUSINESS

Keep in mind that when we talk about “cultural arts” we include everything from art museums to Texas music and dance. We talk about ethnic culture here, from Polish to German, from Mexican to Italian. From the Indians of Texas to the history of our great educational institutions, people want to know so they can go there! They want to visit and they want to learn. This is all about SOMEBODY and people are spending a lot of money in Texas to be a part of what the Lone Star State has to offer.

The legacy of each civilization is found, in large part, in the art they leave behind. No wonder when the hundred most influential people of the past were named, more than a quarter of them represented the cultural arts. In addition to the importance of the arts to our social structure, they are, as we can see, an important part of our economy and deserve our attention. They are, in fact, completely, unshakeably, forever embedded in our economic system.

Blu Dornan, a local artist from Stephenville, said: “I have been very well received since I started promoting my art [in Stephenville] a year ago… Art within the community reflects the local environment. It makes us proud as a company and lets visitors know who we are as a community and what we do. Remember, an artist’s greatest fear is that their work will never be seen and their vision will never be realized.”

SPEAKING OF STEPHENVILLE…

As a Civil War and Alamo enthusiast who has done his fair share of painting, writing, sketching, and illustrating on a professional level, this writer would love nothing more than to see my hometown of Stephenville, Texas – the cowboy capital of the world – will become the state’s next hotbed of arts and culture. We have so much to offer and so many people would benefit from a visit here. The fact is that people are coming here in droves and the number of tourists has increased in each of the last three years. Among other things, they visit our local museums and historical points of interest, including the Cowboy Capital Walk of Fame, Heritage Square, the Dublin Dr Pepper Museum and the Stephenville Historical House Museum. Tarleton University has a lot to offer, including its planetarium, the Dora Lee Langdon Cultural and Educational Center in Granbury, and the WK Gordon Center for Texas Industrial History.

Currently, thanks to the Cross Timbers Fine Arts Council (CTFAC), there is a surprising amount of cultural arts activity in our community. Last August we were thrilled to see the Glenn Miller Band outside and the Fort Worth Symphony make a stop in town every other year. We always look forward to more of the same. Stephenville Chamber’s Hispanic Business Council, entering its second year, has already taken steps to tap into the talents and cultural expertise associated with the region’s Hispanic population. And we’ll see more of them too.

When it comes to fine art, we have art galleries such as Brian Drake Studios, Thompson Fine Arts Gallery, Brooks Art Gallery, Tarleton’s Clyde H. Wells Fine Arts Center and Gallery and of course the Cross Timbers Fine Arts Center’s River North. Gallery.

Debbie Reynolds, Director of CTFAC, says, “The gallery provides a free exhibition space for artists, where they can offer their art for sale and is open to the public free of charge…” Ms. Reynolds reminds us, “Not only The arts have an economic impact, but they also improve the quality of life.Not just through entertainment, but also through education.Statistics show that students who participate in any form of art: orchestra, theater, visual arts, choir, dance, etc. She added, “In September 2004, the State Board of Education passed new curriculum requirements for kindergarten through 5th graders regarding increased arts education in Texas schools. These new initiatives will begin with the 2005-06 school year…we are exposed to art form every day all day, whether through the music we listen to, through magazines, movies, television , billboards, architecture, automotive design, textiles, clothing design, interior design, floral design, etc.

Dan Delgado, president of the Stephenville Visual Arts Booster club, says, “…the arts are a building block of a healthy, balanced person…The arts make us stop, remember life, and relive… .they capture the wonder of life and convey it in a way that allows others to enjoy it, even if it is through a vivid imagination or a dream.The mind is a wonderful tool and enjoy the Fine- Arts is the perfect way to put it to use…there’s no right or wrong way to enjoy the arts. There’s only your way!”

To the local businessman, looking for the right place to spend his advertising budget, in this writer’s professional marketing opinion, we should sponsor all cultural arts events and activities as if there were no no tomorrow.

So put your money where your ART is. You’ll be glad you did.

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