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LSI Latent Semantic Indexing to Become an Even More Important Influence to SEO

As Michael started to teach the class, Robin Nobles looked at me from across the aisle and I gave him a look as if to say…where in the world did this man get- his ideas? Robin was already planning exciting things to come as she had known Michael as one of her first online SEO students.

I had just met Michael but was very impressed with not only the range of details he presented but also the way he presented them as he explained LSI and literally drew diagrams math on the board. He tried hard to explain term vector databases and how artificial intelligence works in some search engines like Google. Of course, one of the advantages that Michael has as a communicator is that he is also an expert in linguistics and also in mathematics and. He was able to explain and unravel all the mysteries of LSI to a level that all of our students could understand. But even better, he helped teach them simple ways to tap into those influences without even needing to be a math expert.

At the time, we had already anticipated new breaks and changes in the importance of this type of influence, since the results of these first tests still defy the reasoning of some, but for those who were in the know, the knowledge we brought, as well as to our workshop students. some remarkably wonderful successes.

Let’s go back a bit to the beginning.

What is the study of “semantics”? In general, or in the simplest terms, “semantics” is the study of the “meaning of language”. Here is a quote from Michael Marshall and how he describes “semantics” and specifically how it applies to LSI on the web:

“The field of semantics includes the study of how meaning is constructed, interpreted, clarified, obscured, illustrated, simplified, negotiated, contradicted and paraphrased. In other words, one could say how words relate to other words in order to put the meaning of a message in the right context.

With respect to LSI, semantics deals with how the various aspects of meaning described above can be found “hidden in documents” by means of presence, absence, associations and relationships between the words found in these documents.” – Michael Marshall

One of the most important things to understand is that Symantec latent indexing is NOT a substitute for search engine optimization. It’s not the last thing to chase after and let go of everything you’ve learned.

Also remember that it’s really nothing new and has been around for a few years. We have been teaching strategies that employ these influences to our workshop participants for over 3 years now. But Latent Semantic Indexing with its acronym (LSI) has certainly become one of the “buzzwords” in today’s industry, as many people are recently discovering its existence, its strengths and the impact it can have on the stability of your ranking. We’ve also seen instances where some people use it as a new “buzzword” but haven’t really worked with it first-hand, to test it, understand it, or really make the best use of it.

We tested it and it is still very valid as one of the advanced SEO strategies we teach in our workshops today. Many members of our research team also performed tests. Our students themselves have also reported great success employing these strategies that apply a knowledge of LSI in balancing the optimization factors we have taught them.

Traditional search engine marketing

One of the first things you learn in structured optimization training is that you need to be very focused on a specific keyword phrase that you’ve already researched correctly. However, LSI is not so much about the searched keyphrase, but much more about the surrounding body of text that gives meaning to the document as a whole.

It is true that a human being can scan a page and by simply reading it (with human intelligence) we can read the page and determine very easily what a page is about. However, without applying traditional optimization principles and even if we can understand what a page is about, the page may still not rank unless we apply a series of optimization factors. The intensity of your efforts to achieve these rankings will depend on the competitiveness of your phrase.

Results of the first LSI tests

Suppose you see a page with no optimization factors used. No influence on the page. Literally no off-page factors at all. No “linking strategies” or anything you’re usually used to seeing in traditional optimization practices. In other words, no existing “white hat” optimization and no tricky gray areas or “black hat” optimization tricks, no cheating, no cloaking or spamming. And yet, suppose such a page is still deemed more relevant for a highly competitive term than literally 148 million other pages, all properly optimized.

The question would remain, how could such a page rank among several million competitors for an extremely competitive duration? As a human reads the content page, of course the content makes logical sense and has value. But how on earth could a search engine “understand” the context of the overall page and give it pride of place among millions of competitors when it’s literally not using any in-place optimization practices?

It’s scary to the point where you would like to wonder how such a page could honestly outperform other pages that are highly optimized, high PR and even have millions of inbound links.

Could it be that a search engine could really “think for itself” and absorb the value of the page as a whole?

So the question is… How can a search engine “seem to think?”

Although the LSI algorithm doesn’t really understand what specific words on a page mean (after all, a search engine can’t really think), but the patterns it notices via artificial intelligence or AI can make it look extremely smart.

In our 3-day advanced workshops, we demonstrate to our students just how powerful the influence of LSI is by showing them some of our early tests that are still quite amazing to review. At the same time, our goal is to teach each of our students the full range of skills and remind them of the importance of creating “authentic relevance” for “useful content” that has real value for a visitor. and deserves a prime placement.

Why LSI will continue to become more important in the future.

One of the main reasons that latent semantic indexing will continue to have significant future influence is that LSI actually rewards documents that are well-written and truly meaningful to a human reader. As I said earlier, a search engine can’t really “think”, but it can appear to think. Increasingly, search engines are beginning to recognize the context of a written message.

Latent semantic indexing actually adds an extra step to the page indexing process. In addition to recording the keywords contained within a specific page (as with traditional SEO), LSI influence examines the collection of documents “as a whole” to see which other documents contain “semantic similarity”.

Human understanding may differ from what a search engine “understands”.

Remember that we cannot completely base the relationship between different words and synonyms solely on what we know as “human beings”. LSI is about what a search engine “understands” across its entire collection of data. But thanks to AI and LSI at work behind the scenes, the method correlates surprisingly well with how a human visitor, viewing the content, might decide to classify a collection of documents. In short, he looks pretty smart.

Remember that there are many more documents indexed and included in a search engine’s database than typical web pages. Think of the enormous impact of news and other information published for example on blogs. Do you think that if a certain public figure or celebrity had a lot of bad press in the news, that the data collected might also not influence very specific words that might now relate to that person’s name, based on an “understanding” of search engines?

Big future rewards for professional writers, but bad news for spammers.

This is another reason why many well-written articles published on the web rank extremely well in the rankings. That’s because they’re “well-written” by writers who don’t even care in the slightest about their keyword density, keyword prominence, or the rest of the hundred and some strange techniques that optimizers tend to worry about.

The writer is focused on delivering something meaningful to his readers. That’s not to say there isn’t room for the technical aspects of a good optimization job, because that’s still very important. But optimizers need to understand the value and rewards that come with creating content they can be proud of. It is no longer just about optimization in the sense of top rankings, but about providing fresh and original content that has real value for a reader. The day may come when the first search engine “wins the war” against spam. Whichever search engine manages to achieve this goal first, it will also succeed in becoming the leading search engine of its time.

The public wants useful and quality information. They want it delivered well with speed and minimal hassle. Everyone wants more precision in research. Everyone is tired of clicking on useless or useless pages that have no value.

Thanks to LSI and topical search engines that use technology that uses semantics, LSI, and AI, webmasters who continue to focus on creating high-quality, well-written, engaging content that “ reads well” for a human being, will be better rewarded with higher rankings, better visibility and ultimately a lot more business and sales too.

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