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Basic Online Marketing
If you are new to the internet and want to create a website to accomplish the task you want to accomplish, you will need to know some basic online marketing strategies that will help you achieve your goal. Marketing online is easy, but you can definitely spend a lot of time wandering around if you don’t know what you’re doing. Luckily, I’m here to help.
For some people, basic online marketing means you create a website, submit it to search engines, and that’s it. TOTALLY FALSE. The old axiom “If you build it, they will come” does not apply to the Internet. You really have to do marketing. And you never want to market online in a way that doesn’t bring you targeted traffic, and for most people – income.
The bottom line is that basic online marketing strategies are all you need to use to be successful with your internet business. These are strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, banner or display advertising on websites, blogs and online forums, marketing video, article marketing and syndication, and much more. Now, I’m sure you’ve heard of all of these things before, but do you know how to implement a plan to use these strategies effectively?
You know, some people like to “shorten” their way to wealth. For them, when you start an online business, you are supposed to make money IMMEDIATELY. So what are these people doing? They employ so-called “basic online marketing” techniques such as:
– Solo Ads
– Blow up their website to 1,000,000 people using a service
– Purchase of mailing lists
– Use of classified ad submitters
– Using submission software that claims to submit their site to hundreds of search engines
– And more terrible strategies
I’ve seen people lose A LOT of money using solo ads. For most people, most solo ads are scams. Not all of them are scams, but in my opinion and from what I have seen and tested myself…about 98% of them are scams. However, if you lurk in Facebook groups about solo ads, you might tend to think otherwise.
Why is that? Well, you’ll see glorified testimonials from people saying they made $5,000 for a solo ad to just 200 people. And etc For the most part, this is nonsense, and solo ad sellers are playing a dangerous game of misleading people with fake leads and fake results. Some of these sellers will even buy your cheap product to make you think you’re successful, when in fact they’re still profiting while you’re losing – and more than likely – you’ll come back to buy a solo listing from that seller again. .
And once they get your money, they’ll do the same – over and over again. It’s sad, but many newbies think it’s basic online marketing. In fact, some people base their entire advertising budget and online marketing campaign on this method. They don’t know they are being scammed and robbed right before their eyes.
Basic online marketing should start with the math. You need to know your business numbers. You need to know what you are selling, how much you are selling it, what is your cost per lead, what is your cost per sale, what is your break-even point, what is your plan to make more money with your clients, how to maximize the overall total income of your clients, how you will include a continuity program in your business, and more.
These are the BASICS. If you don’t have these basics ready to use, how do you expect to make a profit? Sure, you can get “sales,” but what good are sales if you’re not making money? It may sound good for your family and friends, but if you’re 40 and still working $8 an hour…people are going to start doubting you and your claims. And God forbid one of your customers or competitors finds out. They can both destroy your business because you lie to them.
Listen, the basic online marketing techniques I mentioned earlier are essential to your online growth. You need a plan and you need to think everything out before you spend a dime on advertising. In fact, you have to think everything in advance before registering a domain name and buying a website. Don’t be ignorant like most people and spend the next 5-10 years losing money.
If you want to learn some basic online marketing skills, keep reading and continue your education in internet marketing. Regularly visit forums, blogs, and websites that teach you the basics, then start experimenting a little. When people ask me what’s the best way to learn how to run an online business, I tell them to go sell on eBay. I think you should try this too, just to get an idea of how to run an online business.
Search your house or sort through your belongings and sell things you no longer use or want/need. Then go to eBay and put them up for sale. You will be surprised how quickly they sell out. From there, you’ll learn how to package and ship items, how to use the automation tools they have with other third-party services, and come up with creative ideas for making even more money with eBay.
Then just use your basic online marketing skills that you learned by searching the internet and apply them to your eBay sales. And then eventually (if you choose to)… you can create your own website and sell whatever you want to sell – all while using the same online marketing techniques you used on eBay to drive traffic and get sales.
Don’t make it harder than it needs to be. Just use the basics of online marketing and you’ll be good to go.
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