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Significance of Symbols in a Corporate Logo
A company logo is a graphic symbol that carries a visual representation of an organization. It represents the visual identity of the company. A brand of any business consists of text, visual symbol as well as color. Many marketers prefer to use the combination of these three elements in order to create an attractive brand. Among all these elements, the visual symbol has the potential to convey an explicit image. It reveals the nature and deep personality of a company. One can also divulge the spirit of an organization with clarity and lucidity. Designing an attractive and visually appealing symbol is necessary to attract the target customer to the organization.
An appealing visual symbol also makes a product or company name visually appealing. The symbol can consist of a graphic mark or a representation illustrating the very essence of the company. You can choose a symbol that graphically explains to a reader what kind of business an organization does. It is a visual element that transcends all linguistic and cultural barriers. These linguistic or cultural barriers cannot be overcome when using text. For example, a person who understands Chinese and not English may not understand a mark whose text is in English. However, a person can easily understand a visual symbol used in a mark, regardless of their nationality, culture or mother tongue. Color is another vital element with which a marketer can communicate a company’s message.
The shade conveys a different meaning in different types of cultures. For example, in some cultures, a white color can signify peace and be worn during someone’s funeral. The same color can signify piety and celebration in other cultures and can be worn at wedding ceremonies. Therefore, shades should be selected by an entrepreneur for a brand after a lot of intensive research on the target customer. A businessman should choose a color that best reflects the target customer’s culture and can attract the customer. A unique visual element can distinguish a business from its competitors. It can also convey the essence of a marketer’s message to a wider audience. Such representation can also transcend geographic boundaries and allow the company to understand itself to people of different cultures and nationalities. One can also create a logo using the available logo maker tools.
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