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Consulting Firms – A Mathematical Reason You Need Social Networking
There is a mathematical formula for business success that every consulting firm should know. Therefore, if the math supports a need for action, there should be no reason not to use the best technology to support that action, right?
Well, here’s the math….
Customers = Prospects + Relationship + (Conversion) Products/Programs
Let me explain, to be successful in business you need customers and to acquire them you need leads. In order to develop leads you need to massage relationships and to convert leads into customers you need some sort of product or program. Makes sense to me and you?
Now, if we used article marketing to fulfill our lead generation and have a product to sell, how would you develop a relationship with hundreds of people around the world?
Yes, there is email, but in today’s fast-paced, high-tech business world, there is one mass media method that meets our establishment needs better than any other. relationships, social networking.
Now there are several services that can help us do just that, Twitter, Facebook, Linked in and a hundred more. Now let’s see how to create friends who know us, like us and trust us enough to become a customer.
Start by sending emails to your prospects inviting them to follow you on your Twitter and Facebook account. In your email, offer to help them in any way you can, even if it’s very simple for them to do, offer to be helpful. Then start messaging prospects who follow you, ask them questions. Tell them what you are working on; you only have to spend about 15-30 minutes a day staying in touch.
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